Luxe Pack | MakeUp in Los Angeles
Attend the Conference—’The Rise of Inclusivity in Ethnic Brands’
Learn why it's critical for beauty brands to resonate with specific ethnic audiences—and how to meet the needs of a growing and underserved consumer group.
By: Marie Redding
Senior Editor
A not-to-miss conference at MakeUp in LosAngeles and Luxe Pack Los Angeles is "The rise of inclusivity in ethnic brands," on February 12th at 3:30.
Learn why it's critical for beauty brands to resonate with specific ethnic audiences—and how to meet the needs of a growing and underserved consumer group.
Discover how brands can leverage not only the cultural relevance of their offering, while also understanding cultural significance, consumer moods, and how to celebrate individual beauty.
Why? One group, Hispanics in the United States, is expected to have a spending power of $2.4 trillion by 2024—and for perspective, that's more than the Canadian economy. This cohort currently represents 19% of the U.S. population and has quadrupled in size over the past 40 years. Continued growth is expected of 50 million over the next 40 years.
However, beauty brand marketers are facing this issue—based on trends in U.S. demographics, people will be less likely to identify with a specific race as the biracial population rises.
Conference participants will hear insights on how to keep pace with this trend and meet the needs of consumers—without defining offerings by race.
The speakers are:
- Olberding Brand Family's chief marketing officer Elle Morris
- LatinUS Haircare's co-founders Carol Teter and Millie Carrasquillo
- House of Cheatham's chief marketing officer Shawn K. Tollerson
Note: Elle Morris is a frequent contributor to Beauty Packaging as an Expert's View columnist. Some of her articles are:
- Understanding Gen Z and Their Unique Consumer Profile
- How Ethnicity Is Changing the American Standard of Beauty
- Beauty 'Flaws' Are a TikTok Trend
